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Performance Marketing

Paid media managed to profit, not to platform-reported ROAS.

Full-funnel paid programmes across Google, Meta, LinkedIn and programmatic — instrumented so you can see what actually produced revenue.

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4.8x Average blended ROAS across accounts-38% Median cost per qualified lead

Sessions

Conversions

Revenue

4.8x
Average blended ROAS across accounts
-38%
Median cost per qualified lead
120+
Creative variants tested per quarter
What's included

Inside the Performance Marketing programme

Scoped to your situation — but this is the full surface area we cover.

Google Ads

Search, Shopping, Performance Max, YouTube and Demand Gen built on clean account structure.

Meta Ads

Creative testing systems, advantage+ campaigns and audience architecture.

Remarketing

Sequenced retargeting across search, social and display with frequency governance.

Conversion Rate Optimization

Landing page systems, hypothesis backlog and statistically sound A/B testing.

Measurement & Attribution

Server-side tracking, enhanced conversions, offline conversion imports and blended CAC.

Creative Production

Static, motion and UGC-style ad creative produced on a weekly test cadence.

Process

How we run Performance Marketing

The same five-stage framework, tuned to this discipline.

  1. 01DiscoverStakeholder interviews, analytics and CRM audit, competitive share-of-voice, technical baseline and demand mapping.
  2. 02StrategizeChannel mix, forecast model, messaging architecture, measurement plan and a prioritised 90-day roadmap.
  3. 03ExecuteBuild sprints across media, content and web — shipped in two-week cycles with clear owners and deadlines.
  4. 04MeasureLive dashboards, cohort analysis, incrementality checks and a monthly performance review with your team.
  5. 05ScaleReallocate budget to proven winners, expand into new geographies and channels, and compound the gains.
FAQ

Questions, answered honestly

If something is not covered here, ask us directly — we would rather tell you we are the wrong fit early.

Our paid programmes work best from roughly ₹3L / $3.5K per month in media spend. Below that we usually recommend starting with SEO and CRO.

Free 45-minute strategy session

Ready to grow with Performance Marketing?

Full-funnel paid programmes across Google, Meta, LinkedIn and programmatic — instrumented so you can see what actually produced revenue.

  • Reply within one business day
  • No obligation, no hard sell
  • You leave with an actionable plan