Northloop — Profitable scale after two flat years.
A premium outdoor apparel brand had plateaued at a 2.1x ROAS ceiling. We rebuilt measurement, feed health and the creative testing system.
Sessions
Conversions
Revenue
- +168%
- Revenue
- 4.7x
- ROAS
- +52%
- Conversion Rate
The challenge
Platform-reported ROAS looked healthy while contribution margin was falling. Product feed errors suppressed 31% of the catalogue and creative refreshed only quarterly.
What we did
- 01Implemented server-side tracking and imported margin data so bidding optimised to profit, not revenue.
- 02Rebuilt the product feed with enriched attributes, recovering the suppressed catalogue.
- 03Stood up a weekly creative sprint — 12 new concepts a week, ruthless winner selection.
- 04Redesigned PDP and cart, cutting checkout steps and adding size confidence tooling.
The outcome
Contribution margin turned positive at scale for the first time, with spend up 3.4x and blended ROAS holding at 4.7x through peak season.
Indexed performance across the engagement period (11 months).
“The creative engine alone changed the business. We stopped guessing what would work.”
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