Local Business

Meridian Dental Group — 11 clinics, one map-pack strategy.

A multi-clinic dental group was invisible outside a 2km radius of each location. We built a local visibility system that works street by street.

meridian.com — growth report

+190% Google Maps Visibility+73% Calls

Sessions

Conversions

Revenue

The challenge

Eleven profiles with inconsistent categories, 400+ duplicate citations, and a review velocity of under two per clinic per month.

01Consolidated and re-optimised all 11 Google Business Profiles with per-clinic category strategy.
02Built genuinely useful location pages with treatment-level local schema.
03Automated post-appointment review requests via SMS, lifting velocity to 14 per clinic monthly.
04Layered tightly-geofenced paid search on the treatments with the strongest margin.

Average geo-grid visibility moved from 3.1 to 9.0. New patient appointments rose 68% year on year without adding clinics.

Indexed performance across the engagement period (9 months).

“We can finally see which streets we own and which ones we do not. That map changed how we plan.”

Dr. Kavya Nair — Managing Partner, Meridian Dental Group

Aurelia Retreats

From OTA dependency to a direct-booking engine.

Northloop

Profitable scale after two flat years.

Lumen Workflow

Halving CAC while doubling demo volume.

Free 45-minute strategy session

Let’s build a digital strategy that attracts the right audience, generates qualified leads and turns growth into measurable business results.