Aurelia Retreats — From OTA dependency to a direct-booking engine.
A 6-property boutique retreat group was paying up to 22% commission on almost every booking. We rebuilt organic visibility and the booking journey to shift demand direct.
Sessions
Conversions
Revenue
- +214%
- Organic Traffic
- +87%
- Qualified Leads
- 1,240+
- Ranking Keywords
The challenge
Direct bookings accounted for less than 18% of revenue. The site ranked for the brand name and almost nothing else, and each property competed with its own OTA listing on search.
What we did
- 01Rebuilt site architecture around destination, experience and occasion intent rather than property names.
- 02Launched 60+ experience and neighbourhood guides mapped to the pre-booking research journey.
- 03Reworked the booking flow: three steps instead of seven, with a live best-rate guarantee.
- 04Ran geo-grid local SEO per property with an always-on review generation programme.
The outcome
Direct bookings now account for 47% of room revenue. Blended commission cost fell by ₹1.9 crore annualised, and the group added two properties on the strength of the channel.
Indexed performance across the engagement period (14 months).
“They understood our P&L before they touched our marketing. That is rarer than it should be.”
Ready to Turn Attention Into Growth?
Let’s build a digital strategy that attracts the right audience, generates qualified leads and turns growth into measurable business results.
- Reply within one business day
- No obligation, no hard sell
- You leave with an actionable plan